Visualize the ecosystem of your business, then determine the opportunities for your organization to soar.
Most organizations think of their brand as the logo on their marketing materials, or their messaging and collateral. In truth, your brand consists of every single touchpoint a customer, vendor, partner…or anyone has with your organization, the impression they walk away with, and how they communicate that brand experience to others. A snapshot of your brand expression provides the view every leader is looking for…seeing the forest, the trees, and how to empower your team to soar above it all.
Your Snapshot is a Visualization of Your Brand.
Roots are the deep, foundational elements of your organization; the impetus for the inception of your business, the motivation to keep you going, and the basis for customers and employees to return.
As your vision becomes (or became) a reality, the roots break through the surface, weave their way through the world and wrap themselves around the pillars of your organization.
The heart of your organization shines through it’s blooms. They are the depiction of your passions, expertise, and your people.
When you’re in full bloom you’ll have the wisdom, clarity, and energy to actualize meaningful experiences and opportunities for your organization to soar.
Your Brand Expression Snapshot is a Foundation for Flight
This snapshot will inform all organizational decisions; from team growth, to service offering, office expansion, to brand actuation. It’s a cornerstone element, inspiring organizational flight, providing leadership and team alignment, and highlighting potential gaps.
Having a Brand Expression Snapshop is the second step on the journey with Vine Collective. We begin with a Brand Experience Workshop to learn about your journey thus far, your team, your passions, and your goals for the future. Once we have a clear picture, we move to Brand Actuation and Engagement.
Learn more about these steps in our process,
or give us a call.
So goes the leader, so goes the culture. So goes the culture, so goes the company.
– Simen Sinek