On a daily basis we work tirelessly to radically improve the world we live in, enhancing as many lives as possible through cultivating human connections, and our connections with the world we live in. We say we do this by fostering meaningful and memorable brand experiences but until you work with us, you don’t really know what that means, or why we work so hard.
Steph Silver’s Why
I have a few glimpses of what I think may be my first memories. The one I think about most often is of walking through a field and not knowing where to step out of fear of stomping out the tiny flowers. Another memory that may have happened around that same time is of meeting my step dad. I walked into a small trailer home and he was sitting on a couch in the room to the right. He had coke-bottle glasses, a thick dark beard, and a very large smile. He motioned for me to sit on his lap and I went to him without fear. The third memory, is me (around age 2) sitting in the red leather seat of a car, crying with all my heart. I was in the back seat by myself with a lap belt on and a clear idea that I was far away from safety.
My life has been a series of huge peaks and valleys but I’ve always been absolutely in love with the human spirit and the beauty of this planet we share life with. As I’ve grown older and I look out on life from a slightly higher standing (in many respects) I still actively avoid stepping on the flowers in each field I walk in or dance through. I’m also acutely aware of the trees that continue to be pulled from their hundred-plus year homes so that humans can live in larger and larger ones; the sea life that is suffocated by our plastic so that we can have more stuff or have a convenience; and my heart aches for the children – the people – who don’t have families or a foundation of love and thus have a grim view of their future.
For hundreds of years humans have worked tirelessly toward our collective idea of progression, but as a descendant of the Cherokee tribe, I can’t help but believe some of that work has reduced our humanity and sacrificed our health and happiness.
I believe fully in capitalism, but like John Mackey, founder of Whole Foods Market “I think one of the most misunderstood things about business in America is that people are either doing things for altruistic reasons or they are greedy and selfish—just after profit. That type of dichotomy portrays a false image of business… The whole idea is to do both.”
For Life, For Health, For Happiness
At VINE Collective, we work tirelessly and joyfully to bring humanity into the core of business and bring nature to the core of our lives. We work directly with leaders to discover their true passions and purpose and then we bring those passions to life through every member of the organization, into every vendor, and every customer.